Dynamic Lighting for a Brand's Showroom

Roca, a world leader in products for bathroom and home solutions, has renovated its most representative showroom in Morocco with the aim of offering a complete solution to customers and professionals in the field of architecture and design.

The brand wanted LED technology and digital lighting to take centre stage and commissioned our client LED Dream to make this happen. The company relied on our lighting technology to make the re-styling through an attractive composition of the showroom's façade: a digital LED lighting system in the form of vertical lines (120 units with a length of almost 3m each) with a high-resolution outdoor LED screen.

LED Dream has made full use of our all-in-one platform to design, deploy and control the dynamic digital lighting system, which allows different effects to be displayed and synchronized with LED screen's contents. This is a global solution that benefits from energy efficiency and speaks volumes of our smart lighting platform.

Thanks to ProtoPixel, architecture and LED technology come together to create a space that offers a unique experience to customers, architects, interior and lighting designers.

Roca Casablanca
MADE WITH:
  • ProtoPixel Create (lighting moods)
  • ProtoPixel Node
  • ProtoPixel 8-channel LED Controller
CREDITS:
  • A project by LED Dream, Lumalia Studio, Cul de Sac and Media Markt 2b2 for Roca
  • Lighting Technology by ProtoPixel
  • Video by LED Dream
Customer

Roca

Sector

Retail

Location

Casablanca, Morocco

Year

2021


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