The world-renowned vodka brand ABSOLUT presented a unique lighting space at Sónar Festival 2017.
The “New Dimensions” experience was the result of the collaboration between art director Joan Guasch and ProtoPixel, providing our advanced expressive lighting technology. The lighting installation, a volumetric and three-dimensional structure developed around an open bar, was used as a canvas for Guasch’s work.
The structure was surmounted by a 6-meter high totem, where a 360° LED screen was playing Guasch's artwork, extending to the entire installation through the LED fixtures.
Visitors could interact with the installation through “mood buttons” that generated a lighting animation across the structure. This impressive installation was controlled by one ProtoPixel Controller and one ProtoPixel Node.
- Concept and Design: ProtoPixel
- Visual Design: Joan Guasch
- Set-up: Fazeta Producciones