The Dream Sport Spot for Nike lovers
The Dream Sport Spot for Nike lovers
Barcelona, Spain, 2023
Play Barcelona by Nike
Play Barcelona is an open-air venue in the Parc del Fòrum where basketball, soccer, skateboarding, training, dancing, and all the communities that keep them alive converge. It was born to rediscover sport, share energies, and mix disciplines. Here there are classes, there are games, there are new experiences, and, above all, there is a desire to overcome the limits of each one.The beginning of a great partnership
contributed to the conceptualization, technical design, and production of the space and all the sporting elements that make it up, in addition to the technical management, staff, and activities that keep it as a living sports ecosystem.The communication agency wanted to integrate Nike's venue with ProtoPixel's technology to give the space a dynamic, youthful, fresh, and rhythmic air and our design team worked with them to create environments, moods, and colors that represented the values of the space using , our lighting design software.With its great intuitive and user-centric interface, ProtoPixel Mapping Tool allowed them to play and test their imagination until they achieved the desired results. If you want more information, try the software .ProtoPixel Technology for the venue
The space consists of various areas, some of which are permanent and others temporary. The permanent areas are designed using our design software, ProtoPixel Mapping Tool, to add vibrancy to the space after sunset. These areas are controlled by three Controllers and a , which serves as the centerpiece of the installation and acts as the brain.Unlike fixed spaces, ephemeral ones like this indoor soccer field full of spotlights are controlled through DMX King protocols. ProtoPixel Mapping Tool manages these protocols and sets a youthful and energetic rhythm and mood.