New Ways to Launch Products
New Ways to Launch Products
Barcelona, Spain, 2020
Our partner contacted us to co-create ZX, a new lighting installation for adidas Originals that was shown to the public in the Window Gallery of their beautiful HQ in Barcelona.Together with and artists Raúl Nieves and , we have conceptualized and produced this piece demonstrating the oddly satisfying feeling of the adidas ZX tech.
The ‘ZX’ saga puts sensation before logic. Bouncy balls fill the space from top to bottom, keeping the ZX 2K Boost suspended by pressure. A squishy sensation surrounds you from the first moment, making comfort the top priority.
MADE WITH:
- ProtoPixel Mapping Tool (lighting design)
- ProtoPixel Mini Controller and Brain Experience
- Digital LED pannels
CREDITS:
- A project by Folch Studio, Raúl Nieves, DHT and ProtoPixel.
- Lighting technology by ProtoPixel.
- Art direction by Folch Studio.
- Production by .
- Directed by .
- Producers: and .
- Video and Photos: .