Rebel Lights for Runners

For the presentation of New Balance's collection FuelCell, the creative agency wildbytes set up an interactive space using ProtoPixel.

LED bars connected with an app allowed visitors to power up with running a light atmosphere of a room. Every effort count, every step was displayed.

Competitive, immersive and eye-catching collection launch.

Credits:
Customer

New Balance

Sector

Retail

Location

Barcelona, Spain

Year

2020


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