ProtoPixel was the technology behind the interactive experience created for the presentation of the Seat Ibiza Beats by Dre in Barcelona.
For the first time visitors and influencers were able to interact and control the iconic Torre Glòries with a music app integrated in the new car. The ProtoPixel platform made possible to engage participants, showcase the car features in a memorable way, and expose the brand to thousand of visitors in a unique way.
- Brands: Seat / Beats by Dre / Merlin properties
- Agency: c14torce
- Design: Tigrelab, Imanol Gomez, Mathieu Bosi
- Photos: SEAT Comunicación
- Video: WeLoveMartha
This work received the support of NEOTEC program by CDTI (SNEO-20171028).