Making lighting a core element of the Audi e-tron experience

To promote its last generation E-Tron electric car line, Audi put together a pop-up escape room using ProtoPixel to create a unique futuristic appearance, including ambient and interactive lighting. Participants are transported into the office of a scientist who disappeared and are tasked with discovering where he can be found. Robotic arms, holograms, advanced mechanics and projection mapping were other tools used in the escape room, giving the participants a preview of where cars are heading in the next decade.

The ProtoPixel ecosystem allows to dynamically control over 24,000 RGB pixels using five ProtoPixel Controllers and one ProtoPixel Node. As the e-tron escape room itinerates among different cities, all the lighting setups and configurations remain stored in the ProtoPixel cloud service.

CREDITS:
  • Idea, Technology and Content: ProtoPixel
  • Photos: AUDI
Customer

Audi

Sector

Corporate

Location

Barcelona, Spain

Year

2020


More from the showcase

STUDIO 00001 2560x1707 200302 164148

Get started

Fill in the form below and a member of our team will get back to you.

Thank you

We'll be in touch shortly

Designer using protopixel on laptop with headphones

Let's get started

Thanks for requesting a free trial of ProtoPixel Create. 

Happy Lighting ⚡️

Thanks for requesting a free trial.