New Ways to Launch Products

Our partner Acid House Barcelona contacted us to co-create ZX, a new lighting installation for adidas Originals that was shown to the public in the Window Gallery of their beautiful HQ in Barcelona. 

Together with Folch Studio and artists Raúl Nieves and DHT, we have conceptualized and produced this piece demonstrating the oddly satisfying feeling of the adidas ZX tech.

The ‘ZX’ saga puts sensation before logic. Bouncy balls fill the space from top to bottom, keeping the ZX 2K Boost suspended by pressure. A squishy sensation surrounds you from the first moment, making comfort the top priority. 

MADE WITH:
  • ProtoPixel Create (lighting design)
  • ProtoPixel Mini Controller and Node
  • Digital LED pannels
CREDITS:
Customer

Acid House

Sector

Corporate

Location

Barcelona, Spain

Year

2020


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