Light transforms an interactive events hall in Madrid

Madrid, Spain, 2025

With a strong presence in Madrid and Barcelona,

manages large-format venues, including the newly opened 2,800 m² center in AZCA, with capacity for up to 1,000 people. The space features immersive lighting technology, multifunctional rooms, streaming facilities, amongst others.

A new era of event halls

The project required turning a large but neutral hall into a living, immersive environment that could adapt to many different types of events. The main challenge was to create a flexible but impactful atmosphere where lighting and audiovisual content would not just accompany events, but actually define the experience.

With

Protopixel

as the lighting platform, the different scheduled scenes and content are allowed to be effortlessly managed, adapting itself according to the event and the needs of the space.

Surrounding light, flexible atmospheres

The challenge of illuminating a multifunctional hall lies not only in its scale but also in the degree of control afforded to the property and the flexibility demanded of the design. At Loom, the immense ceiling (both suggestive of a skylight and evocative of an underwater room) becomes the solution.

A mix of white DALI downlights and SPI LED matrices unfolds across its surface. These fixtures shift and adapt with the different atmospheres: they can both create vibrant and dynamic moods, or precise, technical whiteness reserved for maintenance of the room.

Artec Studio

was responsible for designing an interactive ceiling that had to be capable of dynamically shifting moods, rhythms, and atmospheres.

LUMALIA Studio

tackled the technical challenge of fabricating, assembling, installing, and programming the system at scale. To complete the experience,

LED DREAM GROUP

’s creative agency

Channel4you

designed audiovisual content, running through the

Protopixel Platform

(both software and hardware).