Showcase
Enhancing form through light in Godeok Biz Valley
2 min. read
IPARK is a premium real estate brand developed by Hyundai Development Company (HDC) in South Korea. The name "IPARK" stands for "Intelligent, Innovation, and International PARK," and it represents a range of upscale residential, commercial, and mixed-use developments.
Located in Seoul’s emerging Godeok Biz Valley district, this large-scale building combines retail, commercial, and parking spaces across nine floors. Our partners at had a ambitious task, and successfully handled the setup of the lighting systems across the building, bringing the project from concept to reality through precise implementation and integration.
Lighting at every level
While the installation included physical lighting hardware, Protopixel’s main value was to provide a flexible and reliable platform for creative lighting control.
Protopixel served as the central tool for all dynamic lighting across the building, both interiors and façade. The façade lighting enhances the building’s architectural presence at night, turning it into a recognizable landmark within the Godeok Biz Valley district. Inside, adaptive lighting scenes were designed for underground parking, retail floors, and shared spaces, creating tailored atmospheres for each environment. All of this was managed through a single, unified platform, seamlessly integrating DMX and smart lighting devices with our
At night, the façade lighting improves the building’s visibility and supports its architectural presence within the city. Inside, scene-based programming allows the lighting to adjust to different times of day and usage patterns—ranging from functional retail lighting during the day to softer, ambient settings in the evening.
Through the seamless orchestration of façade illumination and interior adaptive‑scene programming, the installation underlines the role of light not just as a functional necessity but as a defining expression of place and atmosphere. Ultimately, by unifying hardware, software, and design into a singular lighting vision, this project sets a new benchmark for how intelligent lighting design can elevate a mixed‑use development into a landmark.
Credits
Lighting Platform
Protopixel
Lighting Design
POINT Light
Implementation
POINT Light
Images
POINT Light
