Helping brands to stand out in Festival spaces

Barcelona, Spain, 2020

The world-renowned vodka brand

presented a unique lighting space at

Sónar Festival 2017

.The “New Dimensions” experience was the result of the collaboration between art director Joan Guasch and ProtoPixel, providing our advanced expressive lighting technology. The lighting installation, a volumetric and three-dimensional structure developed around an open bar, was used as a canvas for Guasch’s work.

The structure was surmounted by a 6-meter high totem, where a 360° LED screen was playing Guasch's artwork, extending to the entire installation through the LED fixtures.Visitors could interact with the installation through “mood buttons” that generated a lighting animation across the structure. This impressive installation was controlled by one ProtoPixel Controller and one ProtoPixel Brain Experience.

CREDITS

Concept and Design: ProtoPixel
Visual Design:
Joan Guasch
Set-up:
Fazeta Producciones