Visiones de Luz
Light as medium: Mucho shapes Protopixel’s new visual identity
Barcelona, 2025
Build anything with light
Mucho crafted a brand identity that speaks the same bold, expressive tools we're determined to build. Their vision was key to shaping a modern visual language, one that reflects the creative power and beauty of light. Across every touchpoint, Protopixel doesn't just represent light but becomes part of the act of building anything with light.
We've sat with them to learn more about the process of creating a new visual identity for a project like ours. Take a look at the full interview below.
We've sat with them to learn more about the process of creating a new visual identity for a project like ours. Take a look at the full interview below.
Widely, light is seen only as something to control—dimmed, brightened, switched on or off. But we set out to change that story.
We asked: what if light wasn’t just controlled, but created with? Suddenly, light becomes a tool for imagination, a medium to convey lighting visions, something that makes it possible for creators to bring projects to life with ease
We asked: what if light wasn’t just controlled, but created with? Suddenly, light becomes a tool for imagination, a medium to convey lighting visions, something that makes it possible for creators to bring projects to life with ease
The logo
For the new logo, the use of isometric projection stems from the idea of building the impossible—transforming new perspectives into tangible realities. In technical and engineering drawing, isometric projection is a way of representing three-dimensional objects on a two-dimensional plane. As a form of axonometric projection, it ensures that all three coordinate axes are equally foreshortened, with a consistent 120-degree angle between each axis.
It is very clear to me that light is going to be the next revolution, just like music has been in the past years: Next up is light.
Tilman Solé, Creative Director & Partner at Mucho
"Protopixel presents: Visiones de Luz" is an initiative that aims to broadcast perspectives from key players in our ecosystem, shaping the way in which we view and interact with light.
Visions of architects, designers, and industry experts, sharing fresh perspectives on what it truly means to build anything with light.
Visions of architects, designers, and industry experts, sharing fresh perspectives on what it truly means to build anything with light.
Not sure what your project needs?
Get in touch with our experts.