Showcase
Potenciando la forma mediante la luz en Godeok Biz Valley
Lectura de 2 min.

IPARK es una marca inmobiliaria de primera categoría desarrollada por Hyundai Development Company (HDC) en Corea del Sur. El nombre "IPARK" representa "Intelligent, Innovation, and International PARK" (Parque Inteligente, Innovación e Internacional), y simboliza una serie de desarrollos residenciales, comerciales y de uso mixto de alto nivel.

Ubicado en el distrito emergente de Godeok Biz Valley en Seúl, este edificio de gran escala combina espacios comerciales, de venta al por menor y aparcamiento a lo largo de nueve plantas. Nuestros socios en tuvieron una tarea ambiciosa y manejaron exitosamente la instalación de los sistemas de iluminación en todo el edificio, llevando el proyecto desde el concepto hasta la realidad mediante una implementación e integración precisas.


Iluminación en cada nivel
Aunque la instalación incluía hardware de iluminación físico, el principal valor de Protopixel era proporcionar una plataforma flexible y fiable para el control creativo de la iluminación.
Protopixel served as the central tool for all dynamic lighting across the building, both interiors and façade. The façade lighting enhances the building’s architectural presence at night, turning it into a recognizable landmark within the Godeok Biz Valley district. Inside, adaptive lighting scenes were designed for underground parking, retail floors, and shared spaces, creating tailored atmospheres for each environment. All of this was managed through a single, unified platform, seamlessly integrating DMX and smart lighting devices with our



At night, the façade lighting improves the building’s visibility and supports its architectural presence within the city. Inside, scene-based programming allows the lighting to adjust to different times of day and usage patterns—ranging from functional retail lighting during the day to softer, ambient settings in the evening.

Through the seamless orchestration of façade illumination and interior adaptive‑scene programming, the installation underlines the role of light not just as a functional necessity but as a defining expression of place and atmosphere. Ultimately, by unifying hardware, software, and design into a singular lighting vision, this project sets a new benchmark for how intelligent lighting design can elevate a mixed‑use development into a landmark.
Credits
Lighting Platform
Protopixel
Lighting Design
POINT Light
Implementation
POINT Light
Images
POINT Light



